A book that explains how power works and why diplomacy matters more than ever in our digital age.   Who will be in charge of the 21st century? Governments? Google? And how do we influence the future?   In the next 100 years, the world will need to deal with the same amount of social development witnessed in the last 43 centuries – from the rebirth of the city state, the battle for new energy, disappearing borders, the desire of the world’s people to move to developed nations.   Naked Diplomacy is written by a former ambassador – the youngest appointed for 200 years. He explores the core principles of a progressive 21st century foreign policy: how to balance interventionism and national interest, use global governance to achieve na ...

I contributed a piece for the excellent Soft Power 30 report on how countries can become soft power superpowers. Britain's creative industries are the key to its magnetism. How do countries build a national brand? And who are the nations that will be competing on the soft power list in the future? Click here to find out more.  ...