Publications

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THE SOFT POWER 30
by Portland (Author)

I contributed a piece for the excellent Soft Power 30 report on how countries can become soft power superpowers. Britain's creative industries are the key to its magnetism. How do countries build a national brand? And who are the nations that will be competing on the soft power list in the future? Click here to find out more.  ...

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UNITED NETWORKS: THE UN NEEDS YOU
by Tom Fletcher (Author)

In September 2017, I released a report for the UN Secretary General on how technology can help the UN. Drawing on contributions from young people, technology gurus, civil society, governments and business, this sets out twenty concrete ideas that can help the UN ready itself for the Digital Age. If the UN didn't exist, we would need to invent it. We hope that this report will help the UN, and its supporters, to reinvent it.   Click here to read the report.    ...

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The Naked Diplomat
by Tom Fletcher (Author)

Digital technology is changing power at a faster rate than any time in history. Distrust is fuelling political uncertainty; inequality is fuelling economic uncertainty; and massive technological change is fuelling existential uncertainty. The scaffolding built around the 20th century global order is fragile, and the checks and balances created over centuries to protect liberty are being tested, maybe to destruction. Tom Fletcher, the youngest senior British ambassador for 200 years, considers how we - as governments, businesses, individuals - can survive and thrive in the 21st century. And how we can ensure that technology helps us create opportunity, improve security, outsmart the extremists, and make it easier for citizens to truly take back control. Click here to order your copy. ...

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Future FCO Report
by Tom Fletcher (Author)

On 9 May, the UK government released our team's review of the Foreign and Commonwealth Office. The full version is here. The report set out suggestions for how British diplomacy can be more purposeful, agile, digital and transparent. ...

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Naked Diplomacy : Power and Statecraft in the Digital Age
by Tom Fletcher (Author)

A book that explains how power works and why diplomacy matters more than ever in our digital age.   Who will be in charge of the 21st century? Governments? Google? And how do we influence the future?   In the next 100 years, the world will need to deal with the same amount of social development witnessed in the last 43 centuries – from the rebirth of the city state, the battle for new energy, disappearing borders, the desire of the world’s people to move to developed nations.   Naked Diplomacy is written by a former ambassador – the youngest appointed for 200 years. He explores the core principles of a progressive 21st century foreign policy: how to balance interventionism and national interest, use global governance to achieve na ...

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Trust Me, PR Is Dead
by Robert Phillips (Contribution by Tom Fletcher) (Author)

Robert Phillips spent twenty-five years at the top of the Public Relations industry, travelling the world to speak alongside Prime Ministers and CEOs (in between presenting naked in Finnish boardrooms saunas and trying to bring an end to the British monarchy).   But then he quit his job as CEO EMEA of Edelman – the world's largest PR firm – for one simple reason: he no longer believed in what he was doing.   Messages can no longer be managed. The age of 'spin' is over.   In this age of activism and individual empowerment, power is shifting from state to citizen; employer to employee; corporation to citizen-consumer. From media to publishing, law to diplomacy, and internal communications to leadership itself, traditional indu ...

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