Digital Diplomacy, Conversations on Innovation in Foreign Policy by Andreas Sandre Through conversations with State Department officials, ambassadors, public relations executives, public policy experts, and academics, Digital Diplomacy explores what it means to be innovative in foreign policy and diplomacy.   Reviewed by Mabel González Bustelo, Global Policy Journal - 11th January 2016     ...

Robert Phillips spent twenty-five years at the top of the Public Relations industry, travelling the world to speak alongside Prime Ministers and CEOs (in between presenting naked in Finnish boardrooms saunas and trying to bring an end to the British monarchy).   But then he quit his job as CEO EMEA of Edelman – the world's largest PR firm – for one simple reason: he no longer believed in what he was doing.   Messages can no longer be managed. The age of 'spin' is over.   In this age of activism and individual empowerment, power is shifting from state to citizen; employer to employee; corporation to citizen-consumer. From media to publishing, law to diplomacy, and internal communications to leadership itself, traditional indu ...

A book that explains how power works and why diplomacy matters more than ever in our digital age.   Who will be in charge of the 21st century? Governments? Google? And how do we influence the future?   In the next 100 years, the world will need to deal with the same amount of social development witnessed in the last 43 centuries – from the rebirth of the city state, the battle for new energy, disappearing borders, the desire of the world’s people to move to developed nations.   Naked Diplomacy is written by a former ambassador – the youngest appointed for 200 years. He explores the core principles of a progressive 21st century foreign policy: how to balance interventionism and national interest, use global governance to achieve na ...

I contributed a piece for the excellent Soft Power 30 report on how countries can become soft power superpowers. Britain's creative industries are the key to its magnetism. How do countries build a national brand? And who are the nations that will be competing on the soft power list in the future? Click here to find out more.  ...